Vybz Kartel (born Adidja Palmer, Jan. 7, 1976) is a Jamaican dancehall deejay. He was born at Kingston’s Victoria Jubilee Hospital, and was one of six children. Adidja Palmer began his career as a teenager in 1993, with his first recording "Love Fat Woman", his first single, released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", a homage to Buju Banton. Palmer was later part of the three-member group "Vybz Kartel", keeping the name after group split up, and became a protege of Bounty Killer, for whom he claims to have written nearly 30 songs, including "Gal Clown".
Vybz Kartel rose to prominance in 2003 after a string of hits in Jamaica. He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. In 2010, he released his album Pon Di Gaza 2.0 on Adidjahiem/Notnice Records in collaboration with Tads Record Inc. In Spring 2011, Kartel is scheduled to release a still-unnamed album with Brooklyn Hip Hop/Electro producer Dre Skull. Kartel has worked on collaborations and remixes with Hip Hop and R&B musicians Jay-Z, Rihanna, Missy Elliot, Busta Rhymes, M.I.A, Pharrell, Kardinal Offishal, Akon, Jim Jones, and Eminem. He is also featured on the hit dance track "Pon de Floor" off Major Lazer's 2009 album, Guns Don't Kill People... Lazers Do.